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Lokation:
Roskilde
Uddannelse:MSs International Marketing
Ønskede forløb:
  • længere forløb (3+ måneder)
  • kortere forløb (<3 måneder)
  • Freelance/Vikar
  • Fastansættelse

ID:MC-74E-MP

E-Commerce Manager - Marketing Manager

Digital Strategy Consultant

Commercial Leader with 15+ years of experience scaling Marketing, eCommerce and Sales operations. I have driven results for global giants (Microsoft, DSV) and major entertainment/tech players (Atea, Tivoli, Bonnier, Boxer TV). Proven success in transforming digital business models to maximize revenue and customer lifetime value. Recognized for leading from the front, navigating complex stakeholder landscapes, and bridging the gap between strategic vision and tactical execution.

CORE COMPETENCIES:
• eCommerce Transformation: Scaling innovative digital business models from pilot to global capability. Digital funnel optimization (UX, UI, CRO, ML/AI technologies).

• Digital Marketing and end-to-end customer journeys: Strategy, branding, digital performance (e.g., Google, LinkedIN, LLM and Meta).

• Digital Strategy & Transformation: Aligning business and digital roadmaps. Spearheading complex MarTech strategies and procurement (CRM, CDP, CMS and Customer Platforms).

• GTM & Commercial ROI Leadership: Architect of high-growth Go-to-Market plans, managing business units with full P/L responsibility (DKK 250m+).

• Leadership: Leading high-performing teams of 15+ FTE by fostering an empathetic, results-oriented culture and leading from the front to drive customer and employee loyalty.

• Stakeholder Management: Confident communicator at C-level, aligning Sales, IT, Legal, and Marketing teams toward shared objectives.

• Subscription & Growth Management: Specialist in new sales,

Certifikater og kurser

Kompetencer

Sprogkompetencer:
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Dansk
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Engelsk
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Projektkompetencer:
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AI Generering/redigering af billeder
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AI Generering/redigering af tekst
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AI Dataanalyse og rapportering
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AI Agenter/avanceret promting
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AI Automation & Workflow
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Influencer Marketing
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Markedsanalyse
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Bestyrelse / advisory board
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AI marketingoptimering
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IT/web projektledelse
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CRM
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E-mail Marketing
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Analytics/kampagne ROI
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Design
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Sociale Medier
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Website/CMS
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Præsentationer
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Nyhedsbrev
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SEO
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UX/brugeradfærd
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Søgemaskine optimering
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Content Marketing
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Digitale kampagner
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BI/Data-mining/Insight
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Branding/identitet
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UX/UI
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Marketingstrategi
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DM/Leadgenerering
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Marketingplanlægning
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System/Platformkompetencer:
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Power BI
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Adwords/Display banners
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Facebook
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Google Analytics
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Hubspot
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Instagram
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LinkedIn
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Mailchimp
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MS Dynamics
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Powerpoint
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Sitecore
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Snapchat
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Youtube
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Sharepoint
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Shopify
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1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
  Selvstændig Søgemaskine optimering, Marketingstrategi, UX/brugeradfærd, Digitale kampagner, CRM 1-2 år Freelancer/ekstern konsulent  
  Atea DM/Leadgenerering, Marketingstrategi, UX/brugeradfærd, Branding/identitet, CRM 2024 1-2 år Ansat  
  DSV Marketingstrategi, UX/brugeradfærd, Branding/identitet, DM/Leadgenerering, CRM 2023 1-2 år Ansat  
  Selvstændig Marketingstrategi, DM/Leadgenerering, Marketingplanlægning, Præsentationer, UX/brugeradfærd 2021 1-2 år Freelancer/ekstern konsulent  
  Network of Music Partners Marketingstrategi, Marketingplanlægning, Præsentationer, CRM, BI/Data mining 2020 2-3 år Ansat  
  Boxer TV Digitale kampagner, Marketingstrategi, DM/Leadgenerering, UX/brugeradfærd, CRM 2012 4+ år Ansat  
  Bonnier Publications Marketingstrategi, Digitale kampagner, UX/brugeradfærd, UX/brugeradfærd, BI/Data mining 2012 1-2 år Ansat