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ID:MC-82MASM

Marketing Manager - CRM Konsulent

Senior Marketing and Communication Specialist

I am a commercially driven marketing and communication strategist with 15 years of experience from global organisations (B2B and B2C) and SaaS start-ups. With an academic background in Comparative Literature and Cognitive Semiotics combined with years of business experience I become passionate about combining my knowledge of creative storytelling with my strong marketing growth mindset to create tangible business results.

Throughout my career—spanning senior roles at VML MAP, Maersk, DSV, and as an independent consultant, I have:

– Led go-to-market/and awareness strategies for large scale global organisations and start-ups
– Designed engaging customer journeys grounded in customer insights and behavioural data
– Optimised and expanded loyalty programmes including visual identity and membership messaging
– Developed messaging frameworks and content storylines across complex product portfolios
– Managed complex stakeholder alignment across diverse departments and global markets
– Consulted top-level management at large corporations (e.g. Grundfos, DSV and Flügger)

Certifikater og kurser

Kompetencer

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Dansk
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Engelsk
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E-mail Marketing
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Sociale Medier
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Website/CMS
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Præsentationer
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Nyhedsbrev
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SEO
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UX/brugeradfærd
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Content Marketing
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Digitale kampagner
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Branding/identitet
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Marketingstrategi
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Kommunikation/PR
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DM/Leadgenerering
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Marketingplanlægning
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Facebook
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Google Analytics
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Hubspot
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Mailchimp
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Powerpoint
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Salesforce
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Sitecore
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Twitter
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1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
  VML MAP CRM, Content Marketing, DM/Leadgenerering, E-mail Marketing, Præsentationer 2025 2-3 år Ansat  
  Maersk Marketingstrategi, Sociale Medier, Content Marketing, DM/Leadgenerering, 2023 2-3 år Ansat  
  Manich Consulting Content Marketing, DM/Leadgenerering, Digitale kampagner, Marketingstrategi, Sociale Medier 2022 1-2 år Freelancer/ekstern konsulent  
  Peakon DM/Leadgenerering, Content Marketing, Marketingplanlægning, Sociale Medier, 2020 1-2 år Ansat  
  DSV Kommunikation/PR, Sociale Medier, Præsentationer, Content Marketing, 2019 2-3 år Ansat  
  Nordlid Content Marketing, DM/Leadgenerering, Marketingstrategi, Marketingplanlægning, Sociale Medier 2017 3-4 år Ansat  
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