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ID:MC-82MASM

Marketing Manager - CRM Konsulent

Senior Marketing and Communication Specialist

I am a commercially driven marketing and communication strategist with 15 years of experience from global organisations (B2B and B2C) and SaaS start-ups. With an academic background in Comparative Literature and Cognitive Semiotics combined with years of business experience I become passionate about combining my knowledge of creative storytelling with my strong marketing growth mindset to create tangible business results.

Throughout my career—spanning senior roles at VML MAP, Maersk, DSV, and as an independent consultant, I have:

– Led go-to-market/and awareness strategies for large scale global organisations and start-ups
– Designed engaging customer journeys grounded in customer insights and behavioural data
– Optimised and expanded loyalty programmes including visual identity and membership messaging
– Developed messaging frameworks and content storylines across complex product portfolios
– Managed complex stakeholder alignment across diverse departments and global markets
– Consulted top-level management at large corporations (e.g. Grundfos, DSV and Flügger)

Certifikater og kurser

Kompetencer

Sprogkompetencer:
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Dansk
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Engelsk
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Email marketing
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Social Media
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Website/CMS
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Presentations
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Newsletters
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SEO
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UX/user behavior
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Content Marketing
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Digital campaigns
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Branding/identity
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Marketing strategy
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Communication/PR
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DM/Lead generation
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Marketing planning
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Facebook
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Google Analytics
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Hubspot
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LinkedIn
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Mailchimp
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Powerpoint
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Salesforce
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Sitecore
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Twitter
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1: Novice - Basic experience

Has solved a few tasks.

2: Advanced Beginner - Some experience

Has solved multiple tasks.

3: Competent - Great experience

Has solved numerous tasks. Experienced and independent.

4: Expert - Extensive experience

Very experienced. Can train/mentor others.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
  VML MAP CRM, Content Marketing, DM/Lead generation, Email marketing, Presentations 2025 2-3 år Ansat  
  Maersk Marketing strategy, Social Media, Content Marketing, DM/Lead generation, 2023 2-3 år Ansat  
  Manich Consulting Content Marketing, DM/Lead generation, Digital campaigns, Marketing strategy, Social Media 2022 1-2 år Freelancer/ekstern konsulent  
  Peakon DM/Lead generation, Content Marketing, Marketing planning, Social Media, 2020 1-2 år Ansat  
  DSV Communication/PR, Social Media, Presentations, Content Marketing, 2019 2-3 år Ansat  
  Nordlid Content Marketing, DM/Lead generation, Marketing strategy, Marketing planning, Social Media 2017 3-4 år Ansat  
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