Blog/articles
Read about the many functional areas that characterize a modern marketing function today. Among other things, we have created a number of guides that go into detail about what role different specialists can play in your company, what tasks they can perform and what value they can create for your business.
Articles
Marketing departments are changing. This is well documented internationally, and I experience it myself when I talk to an average of 5-10 marke...
The daily focus in marketing is often on getting deliveries out the door. Deadlines, campaigns, and stakeholder management fill the calendar...
The marketing landscape is constantly changing. That's why marketing departments must also adapt in order to deliver results. New technologies, pr...
A content marketing specialist can attract potential customers to your business by generating interest and inviting relevant dialogue about...
A digital ads specialist can help a company optimize its return on marketing investment in paid media. That means Google...
A digital marketing manager is a marketing manager with a special focus on—and specific skills in—digital marketing. The digital...
An e-commerce manager is literally responsible for the entire store. The digital store. With their focus, their toolbox, their budget, and...
The internet never sleeps. And around the clock, somewhere, there are people who are awake and ready to buy something—or research, wh...
A growth hacker's job is to create growth. Typically through digital tools and initiatives. But not defined in terms of methods. Because...
Behind every successful launch or campaign is a skilled marketing project manager. The marketing project manager is the person who ensures that...
If your company wants to market itself professionally abroad, it would be a good idea to use a native English copywriter. In other words, someone who...
Companies start collaborations with freelancers every day. Marketingcapacity.com has conducted a survey among freelancers in the marketing field...
A Key Account Manager – commonly referred to as a KAM – is responsible for a hand-picked group of a company's most important customers. Key customers...
A web developer develops websites, web shops, apps, landing pages, banner ads, and other entities on the internet. The web developer can code and build...
A translator can convert written content from one language to another. This is essential when precision is required, and it removes a barrier...
A front-end developer is often a web developer with a particular focus on optimizing what digital users see. The front-end developer's tasks...
When talking about social media marketing, it's about using social media to market companies, products, and services...
A video editor was originally someone who cut together video footage, audio, and signs. But technological developments have pushed the boundaries...
A content and SEO copywriter is a writer who writes for your customers and Google at the same time. It is a special craft, ...
The webmaster in a company manages and oversees the company's website or websites in general. Webmaster...
A freelance Google Ads specialist can help your business leverage all of Google's advertising tools and the world of platforms, s...
An AD or art director is a person who develops and executes a company or organization's marketing at the conceptual level. This involves...
A brand manager builds, maintains, and monitors one or more brands owned by a company. The brand manager is responsible for...
A marketing coordinator ensures that marketing plans are executed smoothly and on time. The marketing coordinator's work...
An SEO specialist's job is to get as much relevant traffic—or as many visitors, if you will—to your website as possible. In...
A digital designer is able to create a look and feel on digital platforms, websites, and products that supports the user in doing what they want to do.
A PR and communications consultant works to strengthen a company's reputation in the public sphere. Its reputation or image, if you will. There...
The marketing manager is responsible for a company's marketing plan and ensuring that it is supported by activities that are executed correctly...
A systems architect works on designing and organizing the overall structure and architecture of an IT system or software application. ...
A product manager is responsible for the development and marketing of a product. Across all parameters and throughout the product's life cycle, from cradle to...
A graphic designer works with the graphic representation of messages. This means that they use letters, images, drawings, logos, etc.
An email marketing specialist utilizes email as a channel and medium for a company or organization. For many companies, this can be...
A copywriter's primary function is to write texts that sell products and services. The texts must, of course, be written correctly ...
How do you build a team that can keep up with developments? A team with both strategic overview and the necessary specialist skills? A t...
An IT/Web project manager is responsible for managing and coordinating an IT or web project. The role typically involves planning, organizing, and...
Imagine a marketing team as a modern kitchen garden: some things are permanent, some are movable, and some are only planted when the season demands it. It's...
The pace of modern marketing is fast—and the opportunities are greater than ever. New channels, new technology, and higher expectations open up opportunities for...
As Harvard Business Review, among others, has written about several times, there is a paradigm shift underway in marketing. So an increasing number...
Email marketing and marketing automation offer great potential, but many find that their efforts become fragmented and difficult to scale....
You can benefit from supplementing your permanent team with freelance staff. You gain access to more skills and flexible capacity, which you...
Are you attracted to the idea of becoming self-employed? Do you want to stand on your own two feet and experience freedom? But are you unsure whether you...
A Technical Writer can familiarize themselves with your technical material and explain it in a way that others can understand. For example, for user manuals, customer service...
More talented marketing and communications professionals are freelancing than ever before—and that opens up a huge opportunity for you. With over 2,000...
A journalist can convey your messages in articles, press releases, blogs, and other forms of content. Journalists are trained to...
It's easy to find a marketing freelancer. But it can be difficult to find exactly the right freelancer for the job. As a company, you have...
To ensure that the upcoming marketing temp is a perfect fit for your needs, there are some important prerequisites to consider. It's not about...
A social media manager can help a company generate business on social media. For example, Facebook, Instagram, YouTube, Twitter...
The most important thing as a freelancer is, of course, to deliver good work. But if you want to be the freelancer that clients come back to...
It is an international trend that freelancers are becoming an increasingly important part of companies' setups. But does your company know how to use them?
A data analyst can create value by collecting and visualizing data on, for example, customer transactions, product sales, and social media interaction. Data analysts can...
An Insights Manager can help you understand your customers on a deep level, so that your messages are based on what customers really...
A CRM Consultant can help your company strengthen and leverage relationships with customers and other stakeholders. The CRM Consultant combines...
A CRM specialist develops, drives, and optimizes data-driven customer journeys that boost conversion, retention, and customer lifetime value. The role...
A CFO (Chief Financial Officer) is a key driver of a company's financial performance and strategic direction. The role spans...
A finance manager is the backbone of a company's financial management and daily decision-making. The role ensures that accounting, reporting, and...
A controller is a key figure in a company's financial management and decision-making support. Where the accounts show what is ...
An accountant is the foundation for accurate and reliable financial management in a company. This role ensures that all financial transactions are recorded...
An accounting clerk is a crucial part of daily financial operations and ensures that the company's accounting figures are accurate, up to date...
An auditor is a key guarantor of quality, credibility, and transparency in a company’s finances. While the finance department produces the figures...
A payroll specialist is essential to ensuring that employees receive their correct wages on time and that the company complies with legislation, collective agreements, and ...
An HR partner is a strategic and operational sparring partner for management and the organization. The function supports the company's goals through...
An HR consultant helps companies strengthen the interaction between people, management, and business. This skill is typically used where...
The daily life of a recruitment consultant is characterized by dialogue, analysis, and execution. The work begins with understanding the company's needs, con...
A recruitment researcher is a specialist who ensures a qualified and relevant pool of candidates – before interviews and assessments begin. ...
When marketing executives talk about the "Adobe Suite" as a platform, they are typically referring to...
Google Analytics—nowadays primarily in the GA4 version—is the standard tool for understanding user behavior on websites and in apps. P...
Java was created with one overarching goal: to deliver stable, secure, and maintainable software across platforms. At its core is "write...
AI marketing optimization is a skill that combines data analysis, marketing understanding, and technological insight to improve performance...
Analytics/ROI is a key competency in modern marketing, where data analysis is used to understand the impact of marketing efforts and prioritize...
BI / Data / Insight is a skill that combines data, analysis, and business understanding to create a more informed basis for decision-making...
Branding and identity are central disciplines in marketing, where the company's position, visual expression, and communicative direction are shaped and...
Content marketing is a discipline in which companies use content strategically to generate awareness, trust, and demand among...
CRM (Customer Relationship Management) is a core discipline in modern marketing and sales organizations, where data on customers and relationships...
Design is a core competency in marketing, where visual solutions are developed to convey messages, enhance the brand experience, and support...
Digital campaigns encompass the planning, development, and execution of marketing activities on digital platforms. These campaigns typically have a clear...
DM lead generation (direct marketing lead generation) is a discipline in which companies work systematically to identify, attract, and...
Email marketing is a branch of digital marketing in which companies use email as a channel to communicate with customers, leads, and others...
Video editing is a core skill in modern marketing and communication, where video footage is processed and structured into a finished ...
Photography is a key skill in modern marketing, where visual images are used to convey messages, strengthen brand identity, and create...
